Precise Price’s “Save & Finish Later” functionality was designed to allow car shoppers to self-desk their deals online without having to share their contact information. It also allows them to pick up exactly where they left off any time, on any device. It’s this functionality that also empowers BDC staffers or showroom salespeople to deliver the same Precise Price experience to phone-in and walk-in customers — even while on a test drive.
The last thing you want from your digital retailing platform is for it to perform pricing calculation separate from your desking software. With Precise Price, the website module actually creates the writeup directly in our integrated desking tool and adjusts pricing in real time as shoppers adjust deal terms, appraise their trade, or add F&I protections to the deal. Like its name, Precise Price really delivers a precise price.
The internet has leveled the playing field, allowing even single-point operations to extend their market reach across state lines. That’s why DealerSocket has made major investments to keep the tax tables embedded inside Precise Price’s integrated desking software up to date and accurate. And because we have, you can be sure out-of-state shoppers who engage Precise Price can get a precise price.
Precise Price’s penny-perfect pricing extends to a key dealer profit center thanks to the solution’s integration with F&I Express and its network of 160 F&I product providers. This allows Precise Price to display VIN-specific F&I product rates, which can easily be worked into the shopper’s monthly payment calculations. The connection also means users can display an F&I product provider’s multimedia content.
By syncing in real time every change a customer makes to our desking tool, Precise Price delivers actual writeups containing accurate deal data. That means as customer’s deal is ready to be pushed into your DMS when he or she arrives at the dealership. There’s no rekeying of deal details, saving you and your customer valuable time while solving a major F&I issue — incomplete and inaccurate paperwork.
Precise Price eliminates presumptuous calls to actions common with other digital solutions. Hey, in order for customers to make a purchase decision, they need to know the actual price first. With Precise Price, there are no intrusions or requests for personal data until their ready. And as they are walked through the process, their payment is updated based on input, resulting in more qualified leads when they actually submit their information.
Allowing customers to self-discover their buying power doesn’t mean relinquishing control. With Precise Price, dealers can easily configure the trade books used to power the web module’s trade appraisal tool, as well as set the desired holdback. Dealers can also customize credit tiers, interest rates, and pricing for F&I protections. Additionally, Precise Price allows dealers to easily add descriptions and embed educational videos into the platform’s F&I.